南京邮电大学计算机学院;
提出了一种改进的信任评估方法,该方法以用户的持续行为为基础,激励用户提供持续的诚实服务,可以解决信用炒作和周期欺骗问题.通过对交互风险的分析,提出了一种适合于网上交易的风险计算方法,该方法可以根据用户的行为持续性来对当前交易的风险进行评估.模拟实验结果表明,信任评估与风险评估方法的融合能够有效地抵制常见的恶意行为并保护诚实用户的合法利益.
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基本信息:
DOI：
中图分类号:TP393.08
引用信息:
[1]王海艳,戴桦,王汝传.基于行为持续性的电子商务信任与风险评估方法[J].南通大学学报(自然科学版),2010,9(03):83-91.
基金信息:
江苏省自然科学基金项目(BK2008451)